Founded by Albert M. Carter and Ali Al Dhiyebi, from STR8UP Entertainment and
Fitness, Emirates Music Summit were able to launch their inaugural event a day
before nationwide mandates were put in place to curb the spread of Covid-19. With
this edition, EMS will also be amongst the first to re-launch live music events during
what will be known as the “new normal” (social distancing). The event will follow all
government regulations with an intense focus on not compromising the safety and
health of any of their panelists, staff, musicians and attendees.